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  #1  
Old 11-09-2013, 03:50 AM
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Default Help designing a marketing car for my company

Hey guys, I figured there is literally no better place to get feedback on this than here. I have a few ideas I've been tossing around for a company car. I was thinking of one of these:

- MINI justa
- Fiat 500 Pop
- Smart something. not sure what their lineup even is, or what they're called.

I think the Fiat seems to be the perfect size, and really good price, and the one I've been leaning towards. So I threw together some REALLY basic designs, wondering what it might look like. And I mean REALLY basic. I will come up with something that actually looks good and has everything I need on it in an elegant way after I decide which car and color I want. Some bad mockups below. Please don't get held up on the design right now, that will come later. I have no idea what color looks better, black or white. I do think the white goes better with the theme of the brand, however. Take a look at www.thinqmac.com to compare:

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Everybody is welcome to provide feedback. The more the merrier.
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  #2  
Old 11-09-2013, 04:02 AM
travellering travellering is offline
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You could always get the smallest Scion, and color it with the white on black scheme. For any challenging driveways, you should probably get a lift kit.
That way, when people confuse you for another tech support company with white and black cars, you can respond "Yes, they are geeksquad, but we have a higher IQ...."

sorry, I'll go away now....
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  #3  
Old 11-09-2013, 04:02 AM
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HAHAHAHAHAHAHHA
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  #4  
Old 11-09-2013, 04:13 AM
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Damn, maybe I will do the Scion iQ. I wasn't even thinking about that one but I really like it.


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  #5  
Old 11-10-2013, 04:40 PM
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Design wise (and I'm no designer), I like #1 and #4. The company name/brand should be extremely legible from across the street and as you're getting passed on the freeway. The second most important thing IMO is an equally memorable/prominent URL or phone number. These days people will remember a good URL better than a phone number unless your phone number is 1-800-thinq-Mac.

The enthusiast in me loves the concept of the sponsored race car look for brand recognition and strategically placed contact info (like the iQ photo), but what you want most is for "normal" people to remember how to reach you three weeks from now when their computer breaks.

Folks like us will give you props for the quirky car and design language- but normal people don't think about that. You might want to consider the car that will give you the best ROI whether that's reliability, cost, "canvas space" or head turn factor.

But I'm neither a designer or marketer so keep that in mind.

Last edited by irieman; 11-10-2013 at 04:54 PM.. Reason: Further insight
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  #6  
Old 11-10-2013, 10:51 PM
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Quote:
Originally Posted by irieman View Post
1-800-thinq-Mac.
OMG. I am going to look into this.


As far as the rest of your points - duly noted. I believe I was leaning towards the large slanted logo, myself. I will design something around that and post agin. Thanks for your input, Sherwin
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  #7  
Old 11-11-2013, 02:39 AM
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Also while we're all here:

thinq mac has entered in Chase's Mission Main Street Grants program, and they're giving away $250,000 to 12 small businesses ($3mil total). We need 250 votes by Nov 15 but currently only have 115 votes.

If you guys would be so kind as to vote, please click: https://www.missionmainstreetgrants....s/detail/64926

It takes about 12 seconds and could secure the company a grant that would allow us to open a really nice store. Thank you guys in advance for anyone who will vote for the company. It really means a lot
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Old 11-11-2013, 03:01 AM
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Link not working on my chrome browser, otherwise I would happily vote.
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  #9  
Old 11-11-2013, 07:36 AM
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I voted. The link didnt work so I googled missionmainstreetgrants and ended up here,
https://www.missionmainstreetgrants....s/detail/64926
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  #10  
Old 12-26-2013, 09:09 PM
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Hey guys, so we made the voting, and they'll be deciding on winners in January! In the meantime, the car is ready take a look! And like us while you're at it

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  #11  
Old 12-27-2013, 04:23 AM
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Cool! Gotta be a good feeling to get it all put together. Congrats.
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  #12  
Old 12-29-2013, 08:37 PM
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Looking good K! Best of luck in the new year!
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  #13  
Old 12-29-2013, 10:09 PM
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Thanks guys! I'm hoping 2014 will be the big year for us. I'm hoping to open the store soon
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